A Reverse engineered SEO Consulting Approach in Singapore
We start with your conversion data, not a keyword tool. Every keyword we target has evidence it drives enquiries. Results measured in revenue, not rankings. If the data says a keyword does not convert, we do not chase it.
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You're Paying for Reports. Not Results.
You hire an SEO agency. They send monthly reports full of graphs. Rankings for keywords you never chose. Traffic numbers that do not connect to a single enquiry. Six months and $18,000-$30,000 later, you still cannot point to one new customer that came from SEO. Meanwhile, firms using research-first strategies rank for 558 keywords with zero ad spend.

And while you are reviewing those reports, your competitors are getting the calls you should be getting. Every month without a real strategy is not just wasted budget, it is customers choosing someone else because that someone did the research your agency skipped.

The problem is not SEO. It is how most SEO consultants in Singapore do it. They pull a keyword list from a tool, run it through a template, and start optimising on day one. No one asks the questions that actually matter: What do your customers type into Google when they need what you sell? What are they expecting to find? What makes them pick up the phone instead of hitting the back button? These are the 5 mistakes costing Singapore businesses thousands every month.
The problem is not SEO. It is how most SEO consultants in Singapore do it.
The missing piece is embarrassingly simple: research. Actual research. Not pulling a keyword list from a tool and calling it strategy. That gap between guessing and knowing is the entire reason most SEO campaigns in Singapore produce reports instead of revenue. And even when rankings improve, most businesses have no conversion rate tracking to know whether that traffic is actually producing customers.
How I Build Your SEO Strategy
Conversion data first. Diagnosis second. Execution only after you approve.
We Start With What's Already Converting
If you run ads, we already know which keywords make people pick up the phone, and that is where we start instead of guessing with a keyword tool. We layer in Search Console data, then expand with competitive research so every keyword we target has real evidence behind it.
You See the Diagnosis Before We Touch Anything
Sometimes the problem is not even SEO. It could be your offer, your funnel, or your operations. We figure out which constraint is actually holding you back and show you what we found, why it matters, and the exact plan before anything moves forward.
We Reverse-Engineer What Google Already Rewards
Before writing a single page, we study the top 3 results for every target keyword to understand what format Google chose, what questions they answered, and what they missed. Your content is built to fill those gaps instead of competing blindly.
Your SEO Compounds While Competitors Pay Per Click
Every page we publish builds authority that makes the next one rank faster. Six months in, your competitors are still paying for every click while your organic pipeline grows on its own, whether you are in the office or on holiday.
How I Build Your SEO Strategy
Conversion data first. Diagnosis second. Execution only after you approve.
We Start With What's Already Converting
If you run ads, we already know which keywords make people pick up the phone, and that is where we start instead of guessing with a keyword tool. We layer in Search Console data, then expand with competitive research so every keyword we target has real evidence behind it.
You See the Diagnosis Before We Touch Anything
Sometimes the problem is not even SEO. It could be your offer, your funnel, or your operations. We figure out which constraint is actually holding you back and show you what we found, why it matters, and the exact plan before anything moves forward.
We Reverse-Engineer What Google Already Rewards
Before writing a single page, we study the top 3 results for every target keyword to understand what format Google chose, what questions they answered, and what they missed. Your content is built to fill those gaps instead of competing blindly.
Your SEO Compounds While Competitors Pay Per Click
Every page we publish builds authority that makes the next one rank faster. Six months in, your competitors are still paying for every click while your organic pipeline grows on its own, whether you are in the office or on holiday.
What You Get
Keyword research, technical audit, content, and link building.
Conversion-First Keyword Selection
Instead of starting with a keyword tool, we start with your Google Ads data to find the keywords that have already generated enquiries. We then validate with Search Console, expand with competitive research, and map everything to buying intent so every keyword has a business case behind it, not just search volume.
Is This Right For You?
This is for you if...
- You run a service business in Singapore, healthcare, interior design, SaaS, professional services, where customers research online before choosing
- You have been burned by an agency before and want to see the research before anything starts
- You want to work directly with the person doing the research, strategy, and execution, not an account manager relaying messages
- You are ready to invest 6 months in building a sustainable organic traffic engine that compounds, not a quick fix that disappears
- You value transparency, seeing the data, approving the plan, and measuring results against actual business outcomes
This is NOT for you if...
- You want guaranteed first-page rankings in 30 days, no honest consultant can promise that, and the ones who do are selling you something else
- You need a full-service agency handling SEO, ads, social, email, and content all at once, I go deep on SEO, not wide across everything
- You are looking for the cheapest option, research-first SEO is an investment, not an expense
- You prefer to hand everything off and not be involved, you will need to approve the strategy and be available for a 30-minute monthly check-in
Investment
Transparent pricing. No hidden fees.
Consultant (Yangsweb)
You talk directly to the person doing the research, building the strategy, and overseeing the execution. No handoffs.
- Data back approach by analysing what is proven to work by google, no guesswork.
- 5 clients per quarter, so your campaign gets real attention
- Full transparency: you see the research, approve the strategy, own everything
- Skin in the game, I literally did most of the dirty work before for both ads & SEO
- Save literally $10000+ in contract fees and headaches.
Typical Agency
An account manager relays messages between you and a junior team member following a template playbook.
- Template strategy from day one, no research phase
- 20 to 50 clients per account manager
- Locked into 6 to 12 month contracts
- Monthly report full of graphs, no connection to enquiries
- The person who sold you is not the person doing the work
Built sportifate.com From Zero to 6,800 Users With No Ad Spend in Six Months
A personal project that proves the system works. sportifate.com grew to 6.8K organic users through SEO alone. No ads. No paid promotions.
Google Analytics, Aug 1 2023 - Feb 1 2024Real Results From Real Businesses
Every one started the same way: studying what Google already rewards.
How Lemon Fridge Ranks Get Leads Without Spending on Ads (2026)
Award-winning portfolio, 67 employees, but zero organic traffic. Here is how content strategy and a website redesign built 558 keyword rankings and 2.4K monthly visits without ad spend.
Common Questions
Straight answers. No marketing speak.
The consultation is free. I spend 3 weeks researching your market, your competitors, and the actual keywords your customers use before recommending anything. You walk away with a clear picture of where you stand and what is working against you. If you decide you want hands-on implementation after that, it goes through Best Marketing, my agency. But the diagnosis itself costs nothing. I only take 5 businesses per month so each one gets proper attention.
Technical fixes take effect within weeks. Content starts ranking in 2-3 months. Meaningful enquiry growth typically takes 4-6 months. Anyone promising faster is either lying or using tactics that get you penalised. You get monthly reports tracking every improvement.
I start with your conversion data, not a keyword tool. If you run ads, I already know which keywords generate enquiries, and that is where I build the SEO strategy. You work with me directly, not an account manager, and I take 5 clients per quarter so your campaign gets real attention.
Yes, it's possible to guarantee first-page ranking, but it depends on how much"trust" signals your site compared to the difficult of the keyword
You see the research before any work starts. You approve the strategy. You measure results against actual business outcomes, not traffic graphs. Full transparency at every step.
As an SEO consultant in Singapore, I specialise in service businesses, healthcare, interior design, SaaS, professional services. The common thread is businesses where customers research online before choosing. The search patterns differ by industry, which is why generic SEO does not work.
Google Ads shows us which keywords actually make people enquire, not just which ones get clicks, making it the most reliable signal for SEO keyword selection. Most consultants skip this because they do not run ads, but we use it as our starting point and then layer in Search Console and competitive data so every keyword we target has conversion evidence behind it.
Your Competitors Aren't Waiting
Every month you run ads, post content, or pay for SEO without knowing what is actually working is another month of budget leaking, and in one conversation I can pull up your Google Ads, Search Console, and Analytics to show you exactly where the hole is and which underutilised areas deserve your attention first.
What you get from a 30-minute strategy call:
Full Platform Audit
A full breakdown of your current numbers across Google Ads, Meta, Search Console, and Analytics, showing where your money is going, what it is returning, and which underutilised areas could produce results faster
Biggest Constraint
The single biggest constraint holding your business back right now, identified from your actual platform data rather than guesswork
Clear Next Step
A clear next step: the lowest-hanging fruit that will move the needle fastest
Honest Assessment
An honest assessment, because if you do not need me I will say so. This is a strategy session, not a sales pitch





